CRM Marketing Automation Specialist – Braze
Blue Pelican Consulting
- Industry Type
- Consulting, Management Consulting, Advisory Services
- Functional Area
- Marketing Industry Consulting, Management Consulting, Advisory Services
- Nationality
- Any
- Keywords
- Expertise in Braze formerly Appboy platform Strong knowledge of marketing automation tools and techniques Proficiency in CRM strategy development a
Job Description
Blue Pelican Consulting in London is looking for a CRM Marketing Automation Specialist to join their team. The role involves designing and executing marketing automation strategies to create personalized customer experiences. This position is part of the CRM Operations team in a consulting environment.
- Position
- CRM Marketing Automation Specialist – Braze
- Company
- Blue Pelican Consulting
- Location
- London, United Kingdom
- Industry
- Consulting, Management Consulting, Advisory Services
- Experience
- 1 to 20 years
Responsibilities
- Design and execute sophisticated marketing automation strategies to deliver highly personalized customer experiences.
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About the role: CRM Marketing Automation Specialist – Braze
General information about this type of role, not from the employer. The employer's actual requirements may differ, so always check the job details above.
A CRM Marketing Automation Specialist focuses on managing and optimizing customer relationship management systems using marketing automation tools like Braze. They typically work in consulting firms, marketing agencies, or within corporate marketing departments to enhance customer engagement and campaign effectiveness.
What this role usually involves
- Design and implement automated marketing campaigns using CRM platforms such as Braze.
- Analyze customer data to segment audiences and personalize communications.
- Collaborate with marketing and sales teams to align automation strategies with business goals.
- Monitor campaign performance and optimize workflows for better engagement and conversion rates.
- Maintain and update CRM databases to ensure data accuracy and compliance.
- Provide training and support to team members on marketing automation tools.
Skills employers usually look for
- Proficiency in CRM and marketing automation platforms, especially Braze.
- Strong analytical skills to interpret customer data and campaign metrics.
- Good communication and teamwork abilities.
- Knowledge of email marketing, customer segmentation, and personalization techniques.
- Basic understanding of digital marketing concepts and tools.
- Problem-solving skills to troubleshoot automation workflows.
Usual qualifications
- A diploma or degree in marketing, business, or a related field is usually expected.
- Certifications in CRM or marketing automation platforms can be advantageous.
- Experience or training in data analysis and digital marketing is beneficial.
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