Paid Social Manager -iGaming

A Paid Social Manager in the iGaming sector is responsible for creating and managing paid advertising campaigns on social media platforms to promote gaming products and services. They typically work within marketing teams at gaming companies, digital agencies, or consulting firms that serve the gaming industry.

What this role usually involves

• Develop and implement paid social media strategies to drive user acquisition and engagement.
• Manage budgets and optimize campaigns across platforms like Facebook, Instagram, and Twitter.
• Analyze campaign performance data to improve results and report insights to stakeholders.
• Collaborate with creative teams to design effective ad content and messaging.
• Stay updated on social media trends and platform changes relevant to iGaming.
• Coordinate with other marketing channels to ensure cohesive campaign execution.

Skills employers usually look for

• Strong knowledge of social media advertising platforms and tools.
• Ability to analyze data and interpret campaign performance metrics.
• Good communication and teamwork skills.
• Creative thinking for developing engaging ad content.
• Understanding of the iGaming market and audience behavior.
• Project management and organizational skills.

Usual qualifications

• A degree or diploma in marketing, advertising, or a related field is usually expected.
• Experience or training in digital marketing and social media management.
• Familiarity with analytics tools and advertising platforms.
• Knowledge of the iGaming industry is often preferred.