PPC Manager
Blue Pelican Consulting
- Industry Type
- Engineering Design, Consulting
- Functional Area
- Engineering
- Nationality
- Any
- Keywords
- Proficient in Paid Search Management Digital Marketing Strategy Development Performance Analysis and Optimization Experience with Commercial Perfo
Job Description
Blue Pelican Consulting is looking for a PPC Manager to work in a hybrid role based in Hemel Hempstead. The role involves managing paid search campaigns for a high-profile consumer brand to support commercial performance.
- Position
- PPC Manager
- Company
- Blue Pelican Consulting
- Location
- London, United Kingdom
- Industry
- Engineering Design, Consulting
- Experience
- 1 to 20 years
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About the role: PPC Manager
General information about this type of role, not from the employer. The employer's actual requirements may differ, so always check the job details above.
A PPC (Pay-Per-Click) Manager is responsible for planning, implementing, and managing online advertising campaigns to drive traffic and generate leads. They typically work in marketing departments of companies or agencies, including those in engineering design and consulting sectors.
What this role usually involves
- Develop and manage PPC campaigns across various platforms like Google Ads and Bing Ads.
- Monitor and analyze campaign performance to optimize results and return on investment.
- Conduct keyword research to target the right audience effectively.
- Collaborate with marketing and design teams to create compelling ad copy and visuals.
- Prepare reports on campaign performance and suggest improvements.
- Manage budgets and bids to maximize campaign efficiency.
Skills employers usually look for
- Strong understanding of digital marketing and PPC strategies.
- Analytical skills to interpret data and make informed decisions.
- Proficiency with PPC platforms and tools such as Google Ads and Google Analytics.
- Good communication skills for coordinating with teams and clients.
- Ability to manage multiple campaigns and tasks simultaneously.
- Attention to detail and problem-solving skills.
Usual qualifications
- A diploma or degree in marketing, business, or a related field is usually expected.
- Certifications in digital marketing or PPC platforms are advantageous.
- Experience with online advertising tools and analytics software is often required.
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